Investor brief
Deelo is a local commerce operating system live in two Kerala cities, with the full stack built in-house and a seed round of ₹60 lakhs open.
In short
Deelo is raising a ₹60 lakh seed round. The company was founded in 2024, has over ₹1 crore invested to date, the technology is fully built in-house, and it is live in Kottayam and Kochi with 10,446 registered users, 801 verified and active professionals, and 33 live merchant shops.
The one-line case
Every enabling layer for local commerce in India is complete except the software. Smartphones, UPI, WhatsApp and a trained delivery workforce were paid for by someone else. Deelo builds the layer that turns those into a working system for the businesses that were left out.
Where the company is
Founded 2024. Over ₹1 crore invested to date. Technology 100% built and shipping — customer apps on iOS and Android, merchant console, runner dispatch, storefront and indexed pages, all in-house. Live in Kottayam and Kochi.
| Metric | Today |
|---|---|
| Registered users | 10,446 |
| Verified & active professionals | 801 |
| Applications reviewed | 1,760 (710 pending · 249 rejected) |
| Live merchant shops | 33 |
| Cities live | Kottayam · Kochi |
| Invested to date | ₹1 crore+ |
Why it defends
Switching cost plus shared assets. Once a merchant's catalogue, customers, payments and delivery live in one system, moving is painful. And once several categories share one runner fleet, cost per delivery falls below what a single-category competitor can reach in the same city.
The ask
₹60 lakhs, allocated 40% engineering, 25% operations, 20% marketing and 15% expansion, to turn a proven city-level loop into a repeatable one. Investor enquiries go to admin@deelo.in.
Frequently asked questions
What stage is Deelo at?
Seed. The product is fully built and live in two cities with real merchants, professionals and customers transacting.
How much is Deelo raising?
₹60 lakhs, allocated 40% engineering, 25% operations, 20% marketing and 15% expansion.
How do I get in touch?
Email admin@deelo.in. The founder is Muhammed Musthafa, reachable on LinkedIn at linkedin.com/in/musthafa-deelo-getitdone.
Related reading
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