The Deelo ecosystem
One customer app, six business platforms: Deelo Shops, Home Services, Agency, Therapists, Parcels and Runner — all on one shared technology core.
In short
The Deelo ecosystem is six business platforms served through one customer app: Deelo Shops for retail and grocery, Home Services for verified professionals, Agency for staffing and facilities firms, Therapists for appointment-led practices, Parcels for same-city courier, and Runner as the managed delivery network beneath all of them.
Six platforms, one account
A customer signs in once and reaches every local category. A business signs up to one platform and inherits the shared core — payments, delivery, CRM, storefront and discovery — without integrating anything.
| Platform | Supports | Core features |
|---|---|---|
| Deelo Shops | Grocery, pharmacy, bakery, laundry, florists, retail | Online ordering, payments, CRM, WhatsApp automation, analytics, delivery |
| Deelo Home Services | Electricians, plumbers, carpenters, AC technicians, drivers, cleaners | Bookings, scheduling, payments, ratings, customer management |
| Deelo Agency | Cleaning, caregivers, security, maintenance, staffing | Staff management, job assignment, attendance, payments, CRM |
| Deelo Therapists | Psychologists, therapists, counsellors, wellness experts | Calendar, appointments, payments, patient management |
| Deelo Parcels | Same-day, documents, store pickup, package, reverse logistics | Runs on the shared core |
| Deelo Runner | Store deliveries, laundry, groceries, medicine, parcels, returns | Batch deliveries, real-time tracking, route optimisation, scheduling |
Why the combination matters
Each platform is a reasonable business alone. Together they produce an effect none of them has separately: the same runner fleet serves several demand curves, so utilisation rises and cost per delivery falls for every category already live.
The same holds for trust and technology. Verification earned in one category carries into the next; the payment rail and customer account are built once and reused.
Deelo Runner is the moat
Unlike traditional gig platforms, Deelo Runner optimises for operational reliability rather than raw speed. Deliveries are assigned with intelligent batch routing, so one runner serves several stops on a single optimised run — cutting cost per drop while keeping real-time tracking, scheduled delivery and OTP-verified handover at both ends.
Related reading
Reviewing Deelo as an investment?
The full investor deck runs as a single scrolling brief — problem, solution, product, market, model, financials and team.